Company name
ModaCasual.es
Location
Madrid, Spain
Company name
eCommerce
CEO
Carlos Fernández
Company name
~€2.8M
Closing the Mobile Gap - How UX Tweaks Lifted CVR 42%
About the Project
A Spanish eCommerce fashion brand selling casual clothing for men and women. Monthly traffic: 15k users, 73% from mobile. Ad spend ~€9k/month. Desktop CVR was 3.3%, but mobile lagged by 37%
Task
Reduce the conversion gap between desktop and mobile
Lower mobile CPA without changing ad campaigns
Increase completed mobile purchases
What We Did
We launched a 3-week CRO & personalization sprint
Essential Info Upfront
Moved size guide and key product details higher on the mobile PDP
Always-On CTA & Faster Loads
Added sticky “Add to Cart” and optimized images for quicker performance
Checkout in Two Steps
Reduced checkout flow from 5 steps down to just 2 for faster completion
Data-Driven Validation
Tested all improvements with A/B experiments on 50% of mobile traffic
Mobile Conversions
Boosted by 42%
Results & Measurable Impact
(30 Days After Implementation)
42
%
Mobile CVR
from 2.1% to 3.0%
-19
%
CPA
more efficient ad spend
-14
%
PDP bounce rate
Ready to bring your vision to life?
Let’s chat about how we can design an experience that not only captivates but also converts and grows your business. 🚀
CEO Feedback
We finally showed management that the problem was UX, not ad campaigns. The data speaks for itself
— Javier Ruiz, Head of E-commerce, ModaCasual.es
PORTFOLIO
Our Portfolio
Explore our portfolio to see the diverse range of projects we have successfully completed. They prove our commitment to excellence and impactful results.
ChaussureElite.fr
Magento
ModaCasual.es
La Moda Italiana
GA4, Shopify
Boosting Revenue Without Increasing Ad Budget
Shopify
Building Trust to Reduce Cart Abandonment
GTM, Hotjar, Shopify
Optimizing Mobile Conversion in a High-Traffic Store
Magento 2, Vue.js
Eliminating Fitment-Based Returns (DACH Market)
GTM, React.js
VIN Lookup & Sticky Fitment Bar Integration
UI/UX
TechGear CRO Case
Angular, JavaScript
MoveBoard Project
