Company name
La Moda Italiana
Location
Milan, Italy
Company name
Fashion / eCommerce
CEO
Alessandra Rossi
Company name
~€2.8M
From Slow to Sold - Mobile UX Fix That Lifted CVR 48%
About the Project
An Italian fashion brand with 8 years of history, specializing in premium women’s clothing. The brand had over 12k unique monthly visitors and was investing ~€12k/month in Meta Ads and Google Shopping. Owners noticed high click-through rates but low mobile conversion (2.3%), which limited profit growth
Task
Conduct a CRO audit of the mobile PDP and checkout
Identify UX blockers reducing conversions from paid traffic
Propose quick changes that could be implemented without a full redesign
What We Did
We launched a 3-week CRO & personalization sprint
User Insights & Behavior Analysis
- Used Hotjar and GA4 to analyze mobile user behavior
- Found that 64% of users left the page before engaging with the CTA
Product Page Optimization
- Reduced PDP load time from 4.2s to 2.1s registering
- Moved the size guide and return policy higher on mobile
- Added a sticky “Add to Cart” button for continuous CTA visibility.
Checkout Streamlining
- Simplified checkout from 4 steps to 2
- Removed mandatory registration for faster completion
Mobile CVR Up
48% in 30 Days
Results & Measurable Impact
48
%
Mobile CVR
from 2.3% to 3.4%
-22
%
CPA
more efficient ad spend
9
%
average Order Value
thanks to cross-sell blocks on the PDP
-17
%
PDP Bounce Rate
fewer users leaving the page
Ready to bring your vision to life?
Let’s chat about how we can design an experience that not only captivates but also converts and grows your business. 🚀
CEO Feedback
We always thought the problem was with our ads. But the audit by Kozak Group showed that the main losses were on the website. The changes were simple, but the impact was impressive.”
– Alessandra Rossi, CEO, La Moda Italiana
PORTFOLIO
Our Portfolio
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