Company name
ChaussureElite.fr
Location
Lyon, France
Company name
Footwear eCommerce
CEO
Jean-Pierre Martin
Company name
~€3.5M
CPA Down 21% - ROAS Up 19% Without Changing Ads
About the Project
A French fashion brand selling mid-price footwear. Monthly traffic: 18k, ad spend ~€7.5k/month (mainly Meta Ads). CTR was above average (2.5%), but mobile CPA was €41, hurting profitability
Task
Reduce mobile CPA without lowering traffic
Increase ROAS without raising ad budget
Optimize mobile PDP and checkout
What We Did
We launched a 3-week CRO & personalization sprint
Sticky CTA Always Visible
Added a persistent “Add to Cart” button on mobile PDP for higher engagement
Faster Page Load
Optimized product images, reducing load time by 1.4 seconds
Trust Upfront
Moved guarantees, reviews, and delivery info higher on the page for instant reassurance
Simplified Checkout
Kept 3 steps but cut form fields by 27% to reduce friction
21% Lower CPA,
19% Higher ROAS
Results & Measurable Impact
(30 Days After Implementation)
19
%
ROAS
0.8
%
Mobile CVR
-21
%
CPA
from €41 to €32
Ready to bring your vision to life?
Let’s chat about how we can design an experience that not only captivates but also converts and grows your business. 🚀
CEO Feedback
We thought improving results required a new media plan, but it turned out we just needed to change the site. Metrics improved within a month
— Claire Dubois, Head of Marketing, ChaussureElite.fr
PORTFOLIO
Our Portfolio
Explore our portfolio to see the diverse range of projects we have successfully completed. They prove our commitment to excellence and impactful results.
ChaussureElite.fr
Magento
ModaCasual.es
La Moda Italiana
GA4, Shopify
Boosting Revenue Without Increasing Ad Budget
Shopify
Building Trust to Reduce Cart Abandonment
GTM, Hotjar, Shopify
Optimizing Mobile Conversion in a High-Traffic Store
Magento 2, Vue.js
Eliminating Fitment-Based Returns (DACH Market)
GTM, React.js
VIN Lookup & Sticky Fitment Bar Integration
UI/UX
TechGear CRO Case
Angular, JavaScript
MoveBoard Project
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