Building Trust to Reduce
Cart Abandonment

Client challenge

New users landed on product pages, added items to cart… but never completed checkout. Usability tests and session recordings revealed a clear pattern: users didn’t trust the product or the site — no signs of compatibility, no warranty information, no signals of authenticity

Our solution

We added multiple UX-based trust reinforcements

Fitment Verification Badge

Compatibility badge: “✅ Verified to fit your 2015 VW Golf”

Verified Supplier 
Icon

Supplier trust icon: “🔒 Verified OEM Supplier” with link to documents

Return Policy 
Microcopy

Microcopy: “30-day free returns. No questions asked.” placed beside the Buy button

Trustpilot Rating 
Preview

Trustpilot integration below the price with live rating preview

Fitment FAQ 
Micro-Popup

FAQ micro-popup for “How do I know it fits?”

Trust Builds
Checkout Confidence

Results & Measurable Impact

17

%

increase

in CR for new users

32

%

growth

in completed checkouts from mobile users

40

%

increase

in time spent on product pages

Summary:

Trust is more than a logo or a review – it’s how every element of the page speaks to the user’s fear of making a wrong choice. This project showed how small UX changes (badges, labels, microcopy) can build credibility and confidence in the most critical moment: before the click.

Trust UX pays off – especially for first-time buyers

Ready to bring your vision to life?

Let’s chat about how we can design an experience that not only captivates but also converts and grows your business. 🚀

PORTFOLIO

Our Portfolio

Explore our portfolio to see the diverse range of projects we have successfully completed. They prove our commitment to excellence and impactful results.

ChaussureElite.fr

CRO

Magento

ModaCasual.es

CRO

La Moda Italiana

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