VIN Lookup & Sticky
Fitment Bar Integration

Client challenge

 A leading German automotive eCommerce store faced a consistent problem: over 20% of returns were caused by customers ordering parts that didn’t fit their vehicles. Product pages lacked compatibility information, and filters didn’t account for car model specifics. This resulted in user frustration, poor reviews, and increased customer support costs

Our solution

 We began with a UX audit and behavioral analytics (Hotjar, GA4) to pinpoint where users dropped off. Based on insights, we introduced

Sticky Fitment Bar

A Sticky Fitment Bar visible across all pages, allowing customers to lock in their vehicle (Year/Make/Model)

VIN Lookup Integration

VIN Lookup integration via TecDoc to auto-match parts with vehicle configuration

Real-Time Fit Messaging

Real-time compatibility messaging on each product: “✅ Fits your BMW 320i (2017–2019)”

Fitment Warning Alerts

UX fallback: clear alerts when parts don’t fit

Saved Vehicle Memory

Saved vehicle in cookies/localStorage for returning visits

VIN Lookup & Sticky
Fitment Bar Integration

Results & Measurable Impact

22

%

increase

in overall conversion rate

-27

%

reduction

in returns within 60 days

-30

%

drop

in customer service inquiries about compatibility

Improved trust and retention among repeat users

Summary:

 This project significantly improved shopping confidence for new and returning users by eliminating the biggest source of cart abandonment: uncertainty about part compatibility. By combining VIN lookup with a persistent UX element, we ensured that compatibility became a core part of the browsing journey – not an afterthought.

Reliable fitment = fewer returns + higher trust = more sales

Ready to bring your vision to life?

Let’s chat about how we can design an experience that not only captivates but also converts and grows your business. 🚀

PORTFOLIO

Our Portfolio

Explore our portfolio to see the diverse range of projects we have successfully completed. They prove our commitment to excellence and impactful results.

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