- React.js
- TecDoc VIN API
- Shopify Custom App
- localStorage vehicle persistence
- GTM
- GA4
VIN Lookup & Sticky
Fitment Bar Integration
Client challenge
A leading German automotive eCommerce store faced a consistent problem: over 20% of returns were caused by customers ordering parts that didn’t fit their vehicles. Product pages lacked compatibility information, and filters didn’t account for car model specifics. This resulted in user frustration, poor reviews, and increased customer support costs
Our solution
We began with a UX audit and behavioral analytics (Hotjar, GA4) to pinpoint where users dropped off. Based on insights, we introduced
Sticky Fitment Bar
A Sticky Fitment Bar visible across all pages, allowing customers to lock in their vehicle (Year/Make/Model)
VIN Lookup Integration
VIN Lookup integration via TecDoc to auto-match parts with vehicle configuration
Real-Time Fit Messaging
Real-time compatibility messaging on each product: “✅ Fits your BMW 320i (2017–2019)”
Fitment Warning Alerts
UX fallback: clear alerts when parts don’t fit
Saved Vehicle Memory
Saved vehicle in cookies/localStorage for returning visits
VIN Lookup & Sticky
Fitment Bar Integration
Results & Measurable Impact
22
%
increase
in overall conversion rate
-27
%
reduction
in returns within 60 days
-30
%
drop
in customer service inquiries about compatibility
Improved trust and retention among repeat users
Summary:
This project significantly improved shopping confidence for new and returning users by eliminating the biggest source of cart abandonment: uncertainty about part compatibility. By combining VIN lookup with a persistent UX element, we ensured that compatibility became a core part of the browsing journey – not an afterthought.
✅ Reliable fitment = fewer returns + higher trust = more sales
Ready to bring your vision to life?
Let’s chat about how we can design an experience that not only captivates but also converts and grows your business. 🚀
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