Company name
TechGear
Location
San Diego, California
Company name
Consumer Electronics
Company name
Mark Reynolds
Company name
$7.8M
How TechGear Reduced Checkout Abandonment by 47% and Increased Sales
Initial Challenge &
Business Impact
TechGear is a leading online retailer of high-end consumer electronics, including laptops, gaming accessories, and home automation devices. Despite attracting over 300,000 monthly visitors, their checkout abandonment rate was alarmingly high – 78% of customers who added items to their cart never completed the purchase
CEO Mark Reynolds was frustrated
“We had strong traffic, competitive pricing, and a solid product lineup, yet we were bleeding potential sales. We invested in paid ads and SEO, but we weren’t seeing the revenue growth we expected. Something was clearly wrong with our checkout experience.“
The impact was massive
❌ Estimated lost revenue per month: $850,000
❌ High cart abandonment despite high-intent traffic
❌ Customer complaints about a complex checkout process
CRO Audit & Key Findings
Our comprehensive CRO audit identified the following issues
Multi-Step Checkout
Was Too Lengthy
- The checkout had five unnecessary steps, including separate pages for billing and shipping
- Users had to click through multiple screens before seeing the final payment page
Mandatory Account Creation Blocked First-Time Buyers
- 58% of first-time buyers abandoned checkout immediately when asked to create an account
- The store lacked a guest checkout option
Hidden Shipping Fees
Caused Drop-Offs
- Users would see extra charges only at the final payment page, leading to frustration
- The bounce rate on the last checkout page was 45% higher than average
Payment Methods
Were Limited
- Only credit card and PayPal options were available, despite the growing use of Apple Pay and BNPL (Buy Now, Pay Later)
CRO Audit & Key Findings
Our comprehensive CRO audit identified the following issues
Implemented a
One-Page Checkout
- Merged all five steps into a single, streamlined page
- Users could review their order, enter payment details, and finalize their purchase in under 90 seconds
Enabled Guest Checkout
- Removed the forced account creation, allowing users to buy without registering
- Added an optional “Create an account after purchase” feature to increase post-checkout signups
Displayed Shipping
Costs Upfront
- Customers could now see real-time shipping costs on product pages before checkout
- Added a free shipping threshold notification (e.g., “Spend $50 more for Free Shipping”)
Expanded
Payment Options
- Integrated Apple Pay, Google Pay, and Klarna (BNPL options)
- Resulted in a 17% increase in transactions via mobile wallets
Results & Measurable Impact
47
%
improvement
Checkout abandonment dropped from 78% to 41%
22
%
sales increased
Total sales increased by 22% within 60 days
1.2
m
checkout completion
Average checkout completion time decreased from 3:15 to 1:20
19
%
higher AOV
Customers using BNPL payment options had a 19% higher AOV (Average Order Value)
CEO Feedback
“The changes Kozak Group made had an immediate impact. We didn’t expect such a dramatic reduction in cart abandonment, but the results speak for themselves. Our checkout process is now fast, transparent, and customer-friendly. We’re seeing more completed purchases, fewer customer complaints, and a better bottom line.”
– Mark Reynolds, CEO, TechGear
Lessons Learned & Takeaways
Long checkout processes
kill conversions
Customers demand simplicity. A one-page checkout is one of the easiest ways to increase sales
Hidden fees create
frustration
Transparent pricing upfront builds trust and reduces surprises at checkout
Offering more payment options drives higher conversions
BNPL solutions attract higher-ticket purchases
Ready to bring your vision to life?
Let’s chat about how we can design an experience that not only captivates but also converts and grows your business. 🚀
Ready to bring your vision to life?
Let’s chat about how we can design an experience that not only captivates but also converts and grows your business. 🚀
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Our Portfolio
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