Fashionesta
It’s one of the most interesting websites we’ve made.
It’s multistore with Varnish and Sphinx. On Varnish side, there is a GeoIP detection and automatic redirect to the corresponding store.
We are taking care of tasks of different complication.
From creating widgets to custom integration with MailChimp and external ERP that, at the same time, also sends information to MailChimp.
Another challenge was related to the custom menu for mobile. It was totally different from the desktop menu, so, there we had to create this from scratch.
Duration
2020 – 2021
Team
5 members
Type
Online Store
Industry
Fashion
Platforms
Magento
Project idea
Fashionesta is an innovative multistore e-commerce platform designed to cater to a diverse range of fashion enthusiasts. Utilizing advanced technologies like Varnish for caching and Sphinx for search optimization, the platform offers a seamless shopping experience.
Target audience
Fashion Enthusiasts: Individuals looking for the latest trends and styles across various fashion categories.
International Shoppers: Customers from different geographical locations who benefit from a localized shopping experience.
RESULT
Fashionesta Project Results
The Fashionesta project has achieved remarkable outcomes through the expertise of Kozak Group:
Seamless User Experience: The implementation of GeoIP detection and a custom mobile menu has significantly enhanced navigation and user satisfaction, resulting in increased engagement and conversion rates.
Efficient Multistore Management: The multistore capability allows for streamlined operations across various brands, enabling easy management of diverse product lines under a single platform.
Automated Marketing Solutions: Integration with MailChimp and ERP systems has optimized marketing efforts, leading to more targeted campaigns and improved inventory management.
Improved Performance Metrics: Utilizing Varnish and Sphinx has resulted in faster page load times and enhanced search functionalities, contributing to a reduction in bounce rates and an increase in customer retention.
CHALLENGES
PROJECT CHALLENGES
- Multistore Functionality: Fashionesta supports multiple stores under one umbrella, allowing different brands to operate independently while sharing a centralized backend. This enables easy management of various product lines and enhances the overall shopping experience.
- GeoIP Detection and Automatic Redirect: Our implementation of GeoIP detection ensures that visitors are automatically redirected to their respective store based on their location. This feature allows customers to view localized content, including pricing and promotions, enhancing relevance and engagement.
- Custom Integration with MailChimp and ERP: We have developed a robust integration between Fashionesta and MailChimp, as well as external ERP systems. This integration automates marketing campaigns and inventory management, enabling efficient communication and seamless data flow between platforms.
- Tailored Mobile Menu: Understanding the importance of mobile usability, we designed a custom mobile menu that differs from the desktop version. This ensures a smooth and intuitive navigation experience for mobile users, driving higher engagement and conversion rates.
- Widget Creation and Custom Development: Our team is equipped to handle a wide range of tasks, from creating custom widgets that enhance functionality to developing bespoke features that meet specific client requirements.
Business benefits
Business benefits
Benefits that help TEABLOOM establish a strong market presence and drive long-term growth
Enhanced User Experience
The combination of GeoIP detection and a custom mobile menu ensures that users enjoy a tailored and intuitive shopping experience, leading to higher customer satisfaction and retention.
Scalable Multistore Capability
The multistore setup allows for the easy addition of new brands or product lines, providing the flexibility to grow and adapt to market trends.
Improved Site Performance
Utilizing Varnish for caching and Sphinx for search optimization significantly enhances site speed and search functionality, which can lead to increased conversion rates and reduced bounce rates.
Streamlined Marketing Automation
Integration with MailChimp and external ERP systems facilitates efficient marketing campaigns and inventory management, allowing for targeted promotions based on customer behavior.
Transform Your E-Commerce Vision into Reality with Kozak Group!
If you're looking to develop a multistore solution tailored to your business needs, we’re here to help.
Technology
Technology that we use
We stay on top of the latest tech trends. From cloud platforms to AI, we use the best tools to craft innovative solutions that drive your business forward.
Unlock your potential with us!
Need Any Help to software
landing Solutions?
Conceptualize installed base models before market positioning
focused outsourcing.
PORTFOLIO
Our Portfolio
Explore our portfolio to see the diverse range of projects we have successfully completed. They prove our commitment to excellence and impactful results.
GA4Shopify
Boosting Revenue Without Increasing Ad Budget
Shopify
Building Trust to Reduce Cart Abandonment
GTMHotjarShopify
Optimizing Mobile Conversion in a High-Traffic Store
GA4, Shopify
Boosting Revenue Without Increasing Ad Budget
Shopify
Building Trust to Reduce Cart Abandonment
GTM, Hotjar, Shopify
Optimizing Mobile Conversion in a High-Traffic Store
Magento 2, Vue.js
Eliminating Fitment-Based Returns (DACH Market)
GTM, React.js
VIN Lookup & Sticky Fitment Bar Integration
UI/UX
TechGear CRO Case
Angular, JavaScript
MoveBoard Project
Blockchain
AllianceBlock Project
Magento
Vintage Sport
Magento
Fashionesta
AI Dealbot
