How Small Businesses Can Harness AI for Competitive Advantage

Running a small business today is a challenge. It is a struggle to stay competitive with limited resources and tight budgets. But what if there was a way to not just keep up – but get ahead? That’s where artificial intelligence (AI) can help! Once it was a tool accessible exclusively to big corporations. But […]

AI in Finance: Enhancing Risk Management and Fraud Detection

AI has firmly entered our everyday lives, even if we may not notice it. Banking apps sort out our purchases, and we receive alerts about unusual activity with our banking cards. It’s all AI. It simplifies and safeguards our finances. Over the past decade, it has become an essential part of global financial services. First, […]

AI and Natural Language Processing: How Machines Understand Human Speech

What if every person in your company could talk to each other with every customer regardless of what time it is, what the customer wants, or their preferred language? This is no longer a fantasy thanks to AI and NLP, the technological advancements we have today. For us at Kozak Group, NLP is a means […]

Why Small CRO Mistakes Can Destroy Your Revenue

E-commerce success isn’t just about driving traffic – it’s about converting that traffic into paying customers. Businesses spend thousands, even millions, on advertising, SEO, and social media marketing, only to lose potential customers due to hidden conversion roadblocks. What’s worse is that many store owners don’t even realize it’s happening. The average e-commerce conversion rate […]

How AI is Revolutionizing E-commerce Personalization

Stop for a moment and picture your favorite shop. When you step in, an assistant approaches and personally greets you, followed by helping you with your precise recommendations. Amazing, right? This is where the world of personalization comes in – it is no longer exclusive to physical stores. When it comes to e-commerce, customers expect […]

The Role of AI in Healthcare: From Diagnosis to Patient Care

Did you know millions of patients are misdiagnosed every year? Only in the US 12 million people are misdiagnosed annually. It delays treatment, worsens conditions, and often leads to avoidable tragedies. At the same time, 4.5 billion of people worldwide face an even bigger challenge – they simply can’t access healthcare. It happens due to […]

AI-Powered Marketing: How Businesses are Leveraging Machine Learning to Drive Growth

Gone are the days when marketing was based on assumptions and generic campaigns. Today, artificial intelligence (AI) is rewriting marketing rules. This new technology allows businesses to connect with customers in smarter ways. What does it mean? First, it’s about a new level of personalization, where every interaction feels uniquely created for an individual user. […]

Top 10 AI Trends to Watch in 2025

There is new data that suggests the global AI market will grow greatly, with a predicted market size that grows from $621.19 billion and reaches approximately $747.91 billion by 2025, alongside growing at a rate of 20.4% and reaching $2.74 trillion by 2032. Businesses around the world that invest in AI technologies will be in […]

How E-commerce Site Speed Impacts Sales and SEO – And What You Can Do About It

Unfortunately, many companies fall short in determining the impact a decrease in loading speed can have on their revenue. In reality, inefficient site speed can cause explicit issues for your e-commerce site. Google considers high latency to be a reason for loss of engagement. You are then left with limited visibility. That in turn hampers […]

The Future of Personalization: Predictive Analytics and Machine Learning in E-commerce

E-commerce is no longer a new concept. It has firmly entered our daily lives. The industry has reached $6 billion in 2024. However, with over 2.7 billion online shoppers worldwide and fierce competition, businesses are under serious pressure to get noticed. Consumers tend to purchase from brands that offer relevant recommendations. They expect individual offers […]