Company name
TechGear
Location
San Diego, California
Company name
Consumer Electronics
Company name
Mark Reynolds
Company name
$7.8M
How TechGear Reduced Checkout Abandonment by 47% and Increased Sales
Initial Challenge &
Business Impact
TechGear is a leading online retailer of high-end consumer electronics, including laptops, gaming accessories, and home automation devices. Despite attracting over 300,000 monthly visitors, their checkout abandonment rate was alarmingly high – 78% of customers who added items to their cart never completed the purchase
CEO Mark Reynolds was frustrated
“We had strong traffic, competitive pricing, and a solid product lineup, yet we were bleeding potential sales. We invested in paid ads and SEO, but we weren’t seeing the revenue growth we expected. Something was clearly wrong with our checkout experience.“
The impact was massive
❌ Estimated lost revenue per month: $850,000
❌ High cart abandonment despite high-intent traffic
❌ Customer complaints about a complex checkout process
CRO Audit & Key Findings
Our comprehensive CRO audit identified the following issues
Multi-Step Checkout
Was Too Lengthy
- The checkout had five unnecessary steps, including separate pages for billing and shipping
- Users had to click through multiple screens before seeing the final payment page
Mandatory Account Creation Blocked First-Time Buyers
- 58% of first-time buyers abandoned checkout immediately when asked to create an account
- The store lacked a guest checkout option
Hidden Shipping Fees
Caused Drop-Offs
- Users would see extra charges only at the final payment page, leading to frustration
- The bounce rate on the last checkout page was 45% higher than average
Payment Methods
Were Limited
- Only credit card and PayPal options were available, despite the growing use of Apple Pay and BNPL (Buy Now, Pay Later)
CHALLENGES
Our comprehensive CRO audit identified the following issues:
- The checkout had five unnecessary steps, including separate pages for billing and shipping.
- Users would see extra charges only at the final payment page, leading to frustration.
- 58% of first-time buyers abandoned checkout immediately when asked to create an account.
- Only credit card and PayPal options were available, despite the growing use of Apple Pay and BNPL (Buy Now, Pay Later).
Business benefits
Lessons Learned & Takeaways
At Kozak Group, we specialize in developing innovative applications that enhance operational efficiency in CRO
Long checkout processes kill conversions
Customers demand simplicity. A one-page checkout is one of the easiest ways to increase sales.
Hidden fees create frustration
Transparent pricing upfront builds trust and reduces surprises at checkout.
Offering more payment options drives higher conversions
BNPL solutions attract higher-ticket purchases.
Market Differentiation
With its comprehensive features tailored to the logistics industry, MoveBoard stands out as a competitive solution in the package transportation market.
CEO Mark Reynolds was frustrated:
"We had strong traffic, competitive pricing, and a solid product lineup, yet we were bleeding potential sales. We invested in paid ads and SEO, but we weren’t seeing the revenue growth we expected. Something was clearly wrong with our checkout experience."
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Testimonial
We deliver results that matter
The changes Kozak Group made had an immediate impact. We didn’t expect such a dramatic reduction in cart abandonment, but the results speak for themselves. Our checkout process is now fast, transparent, and customer-friendly.
We’re seeing more completed purchases, fewer customer complaints, and a better bottom line.
Mark Reynolds, CEO, TechGear
PORTFOLIO
Our Portfolio
Explore our portfolio to see the diverse range of projects we have successfully completed. They prove our commitment to excellence and impactful results.
UI/UX
TechGear CRO Case
CRO
AngularJavaScript
MoveBoard Project
DesignDevelopment
Blockchain
AllianceBlock Project
Back-endDesignDevelopment
UI/UX
TechGear CRO Case
Angular, JavaScript
MoveBoard Project
Blockchain
AllianceBlock Project
Magento
Vintage Sport
Magento
Fashionesta
Magento
Teabloom
Magento
8wines
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