UI/UX

How TechGear Reduced Checkout Abandonment by 47% and Increased Sales

TechGear is a leading online retailer of high-end consumer electronics, including laptops, gaming accessories, and home automation devices. Despite attracting over 300,000 monthly visitors, their checkout abandonment rate was alarmingly high – 78% of customers who added items to their cart never completed the purchase.

The impact was massive:
❌ Estimated lost revenue per month: $850,000
❌ High cart abandonment despite high-intent traffic
❌ Customer complaints about a complex checkout process

Duration

2024 – 2025

Team

2 members

Type

E-commerce

Industry

Retail

Platforms

Magento

CRO Audit & Key Findings

- Multi-Step Checkout Was Too Lengthy - Mandatory Account Creation Blocked First-Time Buyers - Hidden Shipping Fees Caused Drop-Offs - Payment Methods Were Limited

Proposed Solution & Implementation

To address these friction points, Kozak Group designed a checkout optimization strategy with a focus on speed, transparency, and convenience.

RESULT

RESULTS

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Results & Measurable Impact

📈 Checkout abandonment dropped from 78% to 41% (a 47% improvement).
📈 Total sales increased by 22% within 60 days.
📈 Average checkout completion time decreased from 3:15 to 1:20.
📈 Customers using BNPL payment options had a 19% higher AOV (Average Order Value).

✅ Implemented a One-Page Checkout

  • Merged all five steps into a single, streamlined page.

✅ Enabled Guest Checkout

  • Removed the forced account creation, allowing users to buy without registering.

✅ Displayed Shipping Costs Upfront

  • Customers could now see real-time shipping costs on product pages before checkout.

✅ Expanded Payment Options

  • Integrated Apple Pay, Google Pay, and Klarna (BNPL options).
  • Resulted in a 17% increase in transactions via mobile wallets.
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CHALLENGES

Our comprehensive CRO audit identified the following issues:

  • The checkout had five unnecessary steps, including separate pages for billing and shipping.
  • Users would see extra charges only at the final payment page, leading to frustration.
  • 58% of first-time buyers abandoned checkout immediately when asked to create an account.
  • Only credit card and PayPal options were available, despite the growing use of Apple Pay and BNPL (Buy Now, Pay Later).

Business benefits

Lessons Learned & Takeaways

At Kozak Group, we specialize in developing innovative applications that enhance operational efficiency in CRO

Long checkout processes kill conversions

Customers demand simplicity. A one-page checkout is one of the easiest ways to increase sales.

Hidden fees create frustration

Transparent pricing upfront builds trust and reduces surprises at checkout.

Offering more payment options drives higher conversions

BNPL solutions attract higher-ticket purchases.

Market Differentiation

With its comprehensive features tailored to the logistics industry, MoveBoard stands out as a competitive solution in the package transportation market.

CEO Mark Reynolds was frustrated:

"We had strong traffic, competitive pricing, and a solid product lineup, yet we were bleeding potential sales. We invested in paid ads and SEO, but we weren’t seeing the revenue growth we expected. Something was clearly wrong with our checkout experience."

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    Testimonial

    We deliver results that matter

    The changes Kozak Group made had an immediate impact. We didn’t expect such a dramatic reduction in cart abandonment, but the results speak for themselves. Our checkout process is now fast, transparent, and customer-friendly.

    We’re seeing more completed purchases, fewer customer complaints, and a better bottom line.

    Mark Reynolds, CEO, TechGear

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    Address:

    Yevhena Konovaltsia St, 36d Kyiv, Ukraine 02000

    Email:

    info@kozak-group.com

    Phone:

    +380987568230

    Address: 36d Konovaltsia St., Kyiv, Ukraine

    Email: info@kozak-group.com

    Phone:+380987568230

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