How to Close the Mobile-Desktop Conversion Gap in Fashion eCommerce

The Mobile-Desktop Conversion Paradox In fashion eCommerce, mobile is king when it comes to traffic – but not when it comes to revenue. Across Europe, mobile accounts for more than 70% of site visits for apparel and footwear brands (Statista, 2024). Social platforms like Instagram, TikTok, and Pinterest drive enormous mobile engagement, fueling discovery and […]